AMC Theaters said it allows rental of its auditoriums for private group screening of films with a starting rate of $99.
As the pandemic continues to hurt the theater chain businesses following several months of forced closure, only to open without new major movies, operators have to navigate the crisis to survive. And among those efforts, AMC Theaters, the largest theater chain operator in the US, announced it will now allow rental starting at just $99. Now, you don’t have to fear going to cinemas with strangers!
Renting a Movie (Theater)
The theater chain company said on its website that it will now put up its theater chains available for rent. Rates will begin at $99, not including taxes. But it can still go up due to different factors. Those things that can drive up the price will depend on the location, the movie, and if you want to also order food and drinks. AMC Theaters also said that you can have as many as 20 people in your auditorium rental. Aside from the theater, you can also rent microphones to greet people.
Host a Private Movie Showing at #AMCTheatres, starting at $99+tax! Choose from our selection of new releases and fan faves for a personal screening for one or up to 20 guests. Reserve an entire AMC Safe & Clean™ auditorium today: https://t.co/TQyTLLFgai pic.twitter.com/IHnAXzHtZU
— AMC Theatres (@AMCTheatres) October 12, 2020
Struggling Industry
The move comes amid a struggling position of the movie theater chain industry in the pandemic. Aside from months of shut down, major studios have either postponed or directed to streaming their new titles. CNN Business reports that AMC Theaters saw a 22 percent tumble in revenue from a year-over-year basis, per an SEC filing in June.
What to Do
To start rental, you have to go to the AMC Theaters’ website right here. First, you have to fill out the Events Inquiry Form and provide the details needed, like the location and time. Within three business days, a representative will contact you, the company said. So be sure to also include your correct contact info in the designated answer fields.
You can select from different movies they have available. The titles include well-known franchises like “The Conjuring” films. Of course, recent films are also available, like Fox’s “The New Mutants” and Christopher Nolan-directed film “Tenet” from Warner Bros. Moreover, AMC also listed classic titles like “Jurassic Park” and “Hocus Pocus,” among others. Meanwhile, you can also opt for family-friendly animated movies like “How to Train Your Dragon,” “Monsters Inc.,” and “Shrek.”
But be sure to check their website for the full list of movies or should they update it.