On Friday, the Facebook chief executive Mark Zuckerberg announced that employees could have a paid time off on Election Day. The tech giant joined a growing list of companies making a similar decision. In addition, it also launched a recruitment drive for polling volunteers.
Wanted: Poll Volunteers
On November 3, Facebook employees can opt to skip work to volunteer in election stations. The social media behemoth will still pay them on that day.
With the health crisis still felt in the country, polling volunteers could still lack. The chief exec estimated that the election day would need nearly half a million volunteers.
“We’re less than two months away from the US elections,” Zuckerberg wrote in a Facebook post. “And we are seeing a massive shortage of poll workers to staff voting stations. Shortages can lead to hours-long wait at the polls, which makes it harder for people to participate in the democratic process.”
Facebook’s Volunteer Recruitment Drive
To help address the problem, Facebook launched a recruitment drive for polling volunteers. The social media giant offered free advertising to state election authorities. Zuckerberg said that Facebook would show a message at the top of the News Feed to people in the US above 18 years old.
Moreover, Zuckerberg said that the company had already run ads for California, and more states to join soon.
“This recruitment drive is part of Facebook’s larger voting information campaign, with the goal to help four million people register and vote,” the CEO wrote.
Social Media in Voting Season
Previously, the Zuckerberg-led company pledged to educate users regarding mail-in voting, according to CNBC. On August, Facebook launched a Voting Information Center, which includes details to users regarding the national elections.
Moreover, Zuckerberg shared that he and his wife, Priscilla Chan, shelled out $300 million to non-profit orgs dedicated to election integrity.