Mobile is an essential part of our lives and its continued use in daily life underscores the importance of mobile marketing. Mobile marketing can be a multi-channel online marketing technique aimed at reaching a select audience on their smartphones, feature phones, tablets or other related devices in order to promote your brand through websites, email, SMS and MMS, social media or spread mobile applications.
Mobile marketing can provide customers with time- and placement-sensitive, personalized information that advertises goods, services, appointment reminders and ideas. Mobile marketing strategically brings an organization or brand into direct contact with its audience. Plus, it’s usually a component of a multi-channel marketing campaign.
Mobile marketing is a crucial piece of the puzzle when it comes to creating a short term or long term marketing plan. From email to pay-per-click (PPC) to program optimization (SEO), content marketing and social media marketing, there is a mobile marketing channel that can help you be successful in any part of your target audience that they are feel most comfortable.
Importance of Mobile Marketing?
- Cell phones are the most effective means of promoting your products for you.
- With mobile marketing, companies are more successful than with conventional marketing.
- Output users 89% their time on mobile appsAs a result, mobile devices dominate communication.
- The overall view and amount of content on mobile devices are simplified due to their smaller size. Because mobile devices are smaller and lighter than computers, users can easily take them anywhere and make purchases anytime.
- 2/3 of consumers Those using smartphones are likely coming from companies that have apps or mobile websites with content tailored to their location.
- More than 40% Online transactions take place on mobile devices.
What Should You Consider When Building Mobile Marketing Strategies?
1. Build a mobile-friendly website
Mobile devices contributed to this in the third quarter of 2020 50.81% of global website traffic. A mobile-friendly website is no longer optional. If your mobile visitors don’t have a decent experience on your website, they’ll be chasing away a large chunk of your traffic.
So your website has to be mobile friendly. If your website is not cell-friendly, customers who try to view your website will get frustrated. Worse, they will never be on your website again. This is because Google changed its search algorithm over the last year so that mobile-friendly websites rank higher in results when searched on mobile devices.
One of the most important parameters in creating a mobile-friendly website is the page load time. The longer a page takes to load, the more direct churn the site will get. According to KISSmetricsDelaying the page load time by one second can result in a conversion dip of 7%.
Brands can use AMP and PWA to create websites and use these technologies to unlock the potential of the mobile web.
2. Don’t miss out on SMS marketing
Healthcare providers, financial institutions, and large branded retailers use SMS to bring timely information right at the customer’s fingertips. An opt-in campaign makes it easier for customers to sign up to receive coupons, notifications, and rewards. Text messages are seen and scanned even faster than e-mails. This makes SMS honest news as timely information is passed on in a great hurry. You need permission to send a text, but a sign-up campaign or contest can empower your subscribers and make it easier for you to bond with mobile customers.
3. Location-based marketing
Location-based marketing (LMS) uses the location of a mobile device to notify the device owner of new updates from nearby stores. Location-based warnings are sent to smartphones via SMS. An alert may include information about some of the day’s local business deals or an incentive to buy such as a discount coupon code. Geo-fencing software uses triggers to send alerts when a user’s cell phone crosses a predefined geographic boundary.
For example, a personalized Starbucks discount message offer
4. Focus on mobile content
Write content that supports the needs of mobile users on the go. If you’ve used your PC to write online, you may think that all of your tabs, pages, and links are relevant and important. You have to keep in mind that almost all mobile devices display content on a tiny low screen. Writing good keyword-friendly titles will help make your search more visible. Mobile users use certain terms and keywords when searching for their preferred content. The more specific your keywords, the easier it is for your audience to find your content.
For example, people don’t try to find “tennis shoes” when they go shopping. You are trying to find the “Nike Store near me” closest to you.
5. Use social media for mobile marketing
Nowadays, the majority of social media users come from mobile devices. In the USA itself, the mobile portion of visits to social media is included 83%, Your mobile marketing campaigns can get a higher boost using social media.
Hopefully your brand already includes a social media presence, but if your pages are underutilized, it’s time to promote a new trend. Mobile and social media marketing play wonderfully together and bring your brand ahead of the latest users every day.
All major social media platforms support ad platforms. Hence, every marketer should make sure that their websites are optimized for mobile marketing.
With Instagram, Facebook and Twitter you can present countless users visually interesting posts, offers and offers every day. This is how social media becomes an important part of any mobile marketing strategy.
6. Send push notifications from your AMP and PWA based pages
Cell phones contribute 80% of site traffic. A decent percentage of your website visitors will be on your AMP-based pages. It becomes critical to involve these visitors.
One direct way to do this is by using push notifications.
Send new updates and notifications to your WEIGHT and AMP Website visitors for continued engagement. You can check this out recommended course of action for your push strategy.
We are all becoming more and more dependent on our mobile devices. The requirements for a transparent and separate strategy for mobile marketing will only increase. To date, few brands have a mobile marketing strategy to reach their customers. Now develop yours. Remember, the key to effectively reaching people on mobile is getting your marketing message across quickly, clearly, and in a way that benefits from your ability to deliver what they need, when they want it.
If you want to get your website visitors involved on AMP and PWA pages for free, follow these easy integration guides from Truepush.
Integrate the push notification into PWA
Integrate the push notification in AMP