LEGO’s parent company pledges to replace packaging of the popular puzzle blacks with recyclable papers rather than single-use plastic, as inspired by children’s requests.
The LEGO Group joins a growing number of companies that promise efforts to go green by aiming to abandon single-use plastics. This week, the toymaker intends to replace the plastic packaging of its iconic LEGO pieces with recyclable paper.
LEGO Going Green
According to the company, the recyclable packages will start in LEGO boxes by next year. It will launch the company’s plans to covert all of its packaging into sustainable ones in 2025. Basically, plastics pose a potential threat to the ecosystem because of its inability to completely disintegrate. Rather, it turns into tiny pieces that pollute the environment in different ways.
The LEGO Group has announced plans to package its products in recyclable paper rather than single-use plastic. It currently uses about 5,000 metric tons of plastic a year to box its products, accounting for 10% of its total packaging. https://t.co/Jxq0H8CHPJ
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Moreover, LEGO has been working on the updated packaging for years already.
LEGO will trial its packaging materials with paper certified by Forest Stewardship Council. Compared to the original plastic packaging, the company claims that the new ones can be recycled. Also, the new paper bags would impart to kids the significance of recycling, LEGO wrote on its website. Plus, the new paper bags would make it easy for children to open.
More Efforts for LEGO
Meanwhile, not only does it intend to go green for their packaging. The company also plans to only use sustainable materials in all of its products by 2030. That means looking for alternatives to the durable plastics that compose the LEGO pieces.
LEGO mentioned that they partnered with several think tanks and businesses for that purpose.
In addition to converting into sustainable materials, LEGO also intends to further Its LEGO Replay project. Essentially, this program aims to reuse brick pieces for other children through donations, instead of ending up in landfills.
Inspired Change
The VP of environmental responsibility at the company, Tim Brooks, said: “We receive lots of letters from children asking why we still use single-use plastic in our boxes.”
On the other hand, LEGO’s chief executive Niels Christiansen stated that the company explored alternatives.
Both Brooks and Christiansen added that such questions from kids inspired the company to implement the change.