The goal of any small business is to acquire a sizeable customer base. Search Engine Optimization (SEO) can help you achieve this goal by gaining better web visibility to attract potential customers.
Fortunately, there are many types of SEO services in Singapore and one of them is local SEO.
Everything you need to know about local SEO
Local search engine optimization is the process of optimizing your content in order to attract potential customers to relevant local searches. It’s similar to SEO in terms of improving your rankings.
However, unlike search engine optimization, the goal of local SEO services is slightly different. With local search engine optimization you optimize your website and your content in order to achieve a higher ranking in the local search results.
Local search engine optimization became even more important to websites when Google introduced the local package, also known as the Snack Pack or Map Pack, as part of a search engine results page. The Local Pack is a Search Engine Results Page (SERP) feature that allows users to get a brief description of a company related to the query.
Google’s Local Pack can display important information about your business, such as: B. Contact number, address and reviews. With the Local Pack feature, Google users can instantly learn more about the business by looking at the information provided.
Local SEO services are a highly recommended digital marketing strategy for small businesses. You can get higher rankings in local search results to attract nearby customers and redirect them to your website. In addition to improving your web visibility for local search results, local search engine optimization can help you get better organic search exposure.
Your small business can grow gradually over time if you optimize your website for local SEO. With the help of a digital marketing agency, you can optimize your website for Google’s Local Pack to attract more potential customers.
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How do I optimize my website for local SEO?
Almost half of Google searches are local. Without optimizing your website for local search engine optimization, you may lose the great opportunity of connecting with hundreds of potential customers.
A Singapore digital marketing agency can help you rank higher locally and enable more people to find your website in Google’s local search results.
1. Create a GMB profile
Google My Business (GMB) is a free tool that helps you improve your online presence for both local and organic search. It’s the perfect online tool for maintaining a profile and providing sufficient information about your business.
You can create a GMB profile to promote your business on Google Maps. This is the perfect place to improve your local SEO presence. With a GMB profile, you can attract customers and provide them with the information they need to connect with your company.
Your GMB profile is not a replacement for your website, but an extension of it. Once you have a GMB profile, you can use GMB listings to give your marketing strategies the upper hand over your competitors.
With a GMB profile, Google can provide users with important information about your company, such as:
- Contact details
- Customer ratings
- opening hours
All of this information can be viewed by Google if you have a GMB profile. Create a GMB profile if you want to attract more customers and provide them with information about your products and services.
2. Optimize your website for mobile SEO
Did you know that more than half of search traffic comes from cell phones? In addition, most of these searches are location-based queries. This means that a lot of mobile users are using Google to search for businesses nearby.
For example, a person could use a cell phone to search for a restaurant near their current location. Companies with a high ranking local search exposure have a better chance of appearing in the same person’s search results.
Optimizing your website for mobile SEO will also affect your local SEO rankings. You can also use a GMB list to your convenience for mobile users so that they can discover your business in Google Search and Google Maps. Try to go one step further by broadcasting your content to mobile users so you can rank higher locally.
3. Share customer reviews
Customer ratings and ratings are an integral part of your local SEO strategy. In addition to your contact information and address, customers are more likely to focus on reviews from other customers.
Be transparent and prove to your customers that they can trust your company. Encourage them to provide feedback so you can find out what they think of the quality of your products and services. Flag positive customer reviews so users can see them instantly on the search engine’s search results page.
Positive reviews can serve as evidence of your company’s credibility and reputation. Use them to your advantage so that most customers will choose your company over other companies that lack transparency.
Benefits of local SEO
Compared to SEO, local search engine optimization is a better choice for small businesses that need to increase brand awareness and improve their online presence. Optimize your website for local search so you can drive more organic traffic to your website and convert prospects into customers.
The benefits of local search engine optimization include:
- Dramatically improve sales
- Win leads
- Build trust and loyalty
- Establish your credibility
- Build a loyal customer base
In an increasingly competitive marketplace, local SEO will lead the way to small business success. Get familiar with local search engine optimization today to start your digital marketing journey. Optimize your content for all types of SEO and you can expect to see more traffic coming your way in the next few months.