The latest benchmark report to come out on ad-performance reinstates the disparity between how e-retailers are using their marketing budget. As of now, Google Shopping ads make-up over 80% of retail ad spend, while Google Search Ads are at an all-time low at only 20%. Today, we’ll be talking with […]
Read Time : 5 Minutes
How Brands Like Vavoom Vodka Use Creativity & Innovation to Sustain Business Growth
The post-pandemic economy is filled with instability. Things like people losing their jobs or having their income reduced are just some of the factors that the brands of today will need to keep in mind in order to pursue business growth. And so… To survive this new economy, entrepreneurs will […]
Read Time : 10 Minutes
Interview with Pazit Perez, Founder of the I Have A Dream Academy
Pazit Perez is a LOA Leading Expert and the Founder of the I Have A Dream Academy. She was featured by StarCentral Magazine as one of the world’s most prominent game-changers and entrepreneurs and was awarded “Most Prominent Personal Development Specialist 2020: “by NEW WORLD REPORT. She is the creator of […]
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Interview with Ricardo Guadalupe, CEO of Hublot
At the end of another very successful LVMH Watch Week, we had the opportunity to sit down, virtually, with Ricardo Guadalupe, CEO of Hublot. We talked with him about the latest watches from his brand, how the pandemic is affecting the watch industry, and the passing of his good friend […]
Read Time : 7 Minutes
Interview with Michael Ouliel, CEO at BlackSwan Technologies
For any tech product innovator, emerging from stealth is one part of the story, emerging successfully ensures a different tactic and ball game; Michael Ouliel, CEO at BlackSwan Technologies shares his experience and learnings in this chat: Hi Michael, welcome to SalesTechStar! Tell us about your journey through the years…and the BlackSwan platform? Michael […]
Read Time : 8 Minutes
Interview with Stephen Holliday, CEO at Level Financial Technology
Level Financial Technology is designed to make people’s wages go further. We are a financial health benefit that employers give their employees with an aim of making them better custodians of their money and their financial future. We do that through a combination of educational tools designed to engender positive […]
Read Time : 9 Minutes
Interview with Gilles Bertaux, CEO and Co- founder of Livestorm
Gilles Bertaux is co-founder and CEO of Livestorm, the all-in-one platform for video communication, which has seen huge growth during the pandemic. As a first-time entrepreneur, Gilles co-founded Livestorm in 2016 along with Robin Lambert, Tom Forlini, and Vincent Garreau. The company gained traction in Europe and North America and has nowadays […]
Read Time : 6 Minutes
Interview with Arnita Johnson-Hall, Founder & CEO of Luxurious Credit and AMB Credit Consultants
Money is at its next stage in evolution. From gold to paper to plastic to now, credit has taken myriad forms, and its shape-shifting has kept the common man on his toes since time immemorial. However, Arnita Johnson-Hall, a certified credit consultant, is here to change all that with her […]
Read Time : 3 Minutes
United Airlines CEO Supposes Normal Revenues Will Not Be Met Unless a Vaccine Is Widely Distributed
According to United Airlines CEO Scott Kirby, “Cash burn is the most important metric.” United Airlines chief relayed in a statement that the company has managed to keep the company from bleeding money amidst the country’s raging battle against the pandemic. But unless a vaccine has been found, usual revenues […]
Read Time : 8 Minutes
Janosch Sadowski, Co-founder of Kolibri Games | Interview
Founded in 2016, Berlin-based mobile games company Kolibri Games has gone from strength to strength. With countless award nominations, and achieving up to 100 million game downloads, it might be difficult to believe that what is now one of Germany’s most successful startups actually began in a student flat. Following a brand […]