As one of the most popular brands in the world, Nescafé has a remarkable digital marketing strategy. Nescafé’s digital marketing strategy takes on a character that is part of global life and is a good example of communicating with a wide audience. The brand manages to present itself as a […]
Read Time : 6 Minutes
Why Should Every Digital Marketer Use a SERP Checker Tool?
Content is king sounds just as true today as it did 10 years ago. Using the highest quality informative content to answer search queries is still the primary strategy for gaining search engine visibility. If you feel like just writing one review about your product or service, posting it on […]
Read Time : 7 Minutes
SEO and SEM in Digital Marketing: Advantages of Each Channel
Despite the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many people are still confused when it comes to differentiating from one another. In reality, SEO and SEM are very different, although they have similar goals. SEO focuses on organic traffic while SEM aims to improve web […]