This article is part of a Gaming Insights series paid for by Facebook. Day One of the GamesBeat event, Driving Game Growth, presented in partnership with Facebook, is in the books. The all-digital event brought leaders in the gaming world together for a deep dive into some of the biggest […]
Read Time : 6 Minutes
Why Should Every Digital Marketer Use a SERP Checker Tool?
Content is king sounds just as true today as it did 10 years ago. Using the highest quality informative content to answer search queries is still the primary strategy for gaining search engine visibility. If you feel like just writing one review about your product or service, posting it on […]
Read Time : 7 Minutes
How to build products you want to use & people want to buy
This article originally appeared in Entrepreneur. Travis Kalanick and Garrett Camp couldn’t ride a ride on a cold winter evening in Paris, so they created a ridesharing app and named it Uber. Feeling unsafe with well-known brands of childcare products, Jessica Alba founded The Honest Company to make baby and […]
Read Time : 11 Minutes
7 Ways Your Agency Can Build Credibility & Trust in 2021
2020 was a year of uncertainty and little is likely to change in 2021.During such unusual and challenging times, companies are tightening their wallets to weather the storm. How can you convince potential clients to put their trust – and money – into your agency’s services? The answer is simple. […]
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How Sendoso is redefining the way businesses engage with their customers?
As shared on an exclusive podcast with Kris Rudeegraap, CEO of Sendoso. Customer loyalty is the cornerstone of a company’s success. Kris Rudeegraap is the CEO of Sentoso. He has over 10 years of software sales experience. His observation and the itch to break the mammoth task of sending emails […]
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Tame Deadly Infections and Have Fun Learning How
Let me start with a cliché. Happy New Year! Here’s another one. After 2020 every new year will be happier! Here’s a third one, and I promise the last. When life gives you lemons … Little did I know that the possibilities of lemons went way beyond their limits. My […]
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SEO and SEM in Digital Marketing: Advantages of Each Channel
Despite the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many people are still confused when it comes to differentiating from one another. In reality, SEO and SEM are very different, although they have similar goals. SEO focuses on organic traffic while SEM aims to improve web […]
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7 Ways to Make Your Marketing More Effective in 2021
When predicting his trends for 2021, Hallam CEO Julio Taylor’s first point was that the post-COVID reality is permanent: The rapid rise of the COVID-19 pandemic and the subsequent global lockdowns in early 2020 have shortened the years of global digital transformation to a few weeks. The growing role technology […]
Read Time : 7 Minutes
How Videos Can Increase Your Conversion Rate
Is your high quality video content on your website driving traffic but not conversions? If your answer is yes, you are not alone – this is an issue that many marketers and business owners face. Traffic collection is only profitable if you can convert those new website visitors into paying […]
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Modern B2B Marketing Attribution: Making the Business Case
When my father was in college he had a boyfriend who was blind. His friend made a deal with him – he would buy a car they could share. The catch? When my dad’s boyfriend wanted to take a girl on a date, my dad dropped all other obligations and […]