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Internet Marketing
Read Time : 7 Minutes

SEO and SEM in Digital Marketing: Advantages of Each Channel

January 21, 2021
Natalie Mowan

Despite the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many people are still confused when it comes to differentiating from one another. In reality, SEO and SEM are very different, although they have similar goals. SEO focuses on organic traffic while SEM aims to improve web […]

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